Case study · Built for MXDT first

A self-running blog pipeline built to survive production

An automated content pipeline on scheduled cloud functions — engineered to run reliably and recover from the messy realities of production.

Headline resultRuns on its own — and keeps running when things break.
The challenge

Automations are easy to demo and hard to keep alive. Scheduled jobs, auth, and unpredictable AI outputs all break quietly in production.

What we built

The system, in plain language.

  • An automated blog pipeline on Supabase edge functions
  • Scheduled (cron) publishing with no manual trigger
  • Hardened against real production failures (auth/scheduling conflicts, malformed AI output)
  • Rebuilt to use reliable plain-text parsing instead of fragile formats
The stack

Built on tools that hold up.

Supabase Edge FunctionsCronClaude API
The result

What it actually delivers.

01

Fully unattended, scheduled publishing

02

Resilient to the failures that break most automations

03

Debugged and stabilised the way real client systems have to be

What this means for you

The value isn't building an automation once — it's building one that keeps working. That reliability discipline is exactly what your monthly Care & Growth plan pays for.

Free 20-minute teardown

Want something like this in your business?

Book a free 20-minute teardown and we'll show you where a system like this would earn its keep for you.

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